H. coccineus is a herbaceous perennial (it dies back during the winter) and grows 4–6 ft (1.8–2.4 m) tall.[4] The palmately compound leaves are 5–6 in (13–15 cm) wide.[5] It features bright scarlet flowers that have five petals and are reminiscent of hollyhock.[5] These flowers are attractive to hummingbirds, butterflies, and bees, including the specialized bee Ptilothrix bombiformis.[4] The plant prefers to be grown in full sun with moist soil.[6] It is hardy in USDA hardiness zones 6–9.[4]
The Latin specific epithet coccineus means "coloured or dyed scarlet".[7] The genus name is the old Greek and Latin name for "mallow".[5
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